Print the QR code and scan it with your mobile.
When you open the QR code URL, point the QR code again with your phone to watch the hologram.
Or have a peek at what it looks in this simulation.
Scan the QR code above with your smartphone, enter the webpage that pops-up and point the virtual QR code card below. (grab the virtual QR code to rotate it)
Or have a peek at what it looks in this simulation (Note: click on the QR code of the video if the hologram doesn't show up)